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\u0644\u0644\u062a\u0642\u0646\u064a\u0629.<\/p>\n\n\n\n<p>\u062d\u0627\u0644\u0629 \u062d\u062f\u064a\u062b\u0629 \u062a\u0638\u0647\u0631 \u0641\u064a \u0641\u064a\u062f\u064a\u0648 \u0644\u0634\u0631\u0643\u0629 \u0630\u0643\u0627\u0621 \u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062c\u062f\u064a\u062f\u0629 \u0642\u0627\u0645\u062a \u0628\u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0644\u0648\u062d\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u062f\u0639\u064a \u0623\u0646\u0647\u0627 \u0633\u062a\u0633\u062a\u0628\u062f\u0644 \u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0628\u0634\u0631\u064a\u064a\u0646 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0648\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0644\u0645 \u062a\u062d\u0638\u064e \u0647\u0630\u0647 \u0627\u0644\u0641\u0643\u0631\u0629 \u0628\u062a\u0631\u062d\u064a\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0639\u0627\u0645.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/velents.ai\/wp-content\/uploads\/2026\/02\/article-2-1-1024x268.png\" alt=\"\" class=\"wp-image-37670\"\/><\/figure>\n\n\n\n<p>\u0644\u0630\u0644\u0643 \u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0645\u0641\u0627\u062c\u0626 \u0623\u0646 \u062a\u0638\u0647\u0631 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u0646 <strong>41\u066a \u0645\u0646 \u0645\u0648\u0638\u0641\u064a \u062c\u064a\u0644 Z \u0648\u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 <\/strong>\u064a\u0639\u062a\u0631\u0641\u0648\u0646 \u0628\u0640 &#8220;\u062a\u0639\u0637\u064a\u0644&#8221; \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0631\u0643\u062a\u0647\u0645 \u0641\u064a \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0643\u0645\u0627 \u0623\u0646 <strong>\u0648\u0627\u062d\u062f\u064b\u0627 \u0645\u0646 \u0643\u0644 \u0639\u0634\u0631\u0629 \u0645\u0648\u0638\u0641\u064a\u0646<\/strong> \u064a\u0642\u0648\u0644\u0648\u0646 \u0625\u0646\u0647\u0645 \u064a\u062a\u0644\u0627\u0639\u0628\u0648\u0646 \u0628\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u062c\u0639\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0628\u062f\u0648 \u0623\u0642\u0644 \u0643\u0641\u0627\u0621\u0629 \u0645\u0645\u0627 \u0647\u0648 \u0639\u0644\u064a\u0647 \u0641\u0639\u0644\u064a\u064b\u0627.<br>\u0644\u0627 \u064a\u0632\u0627\u0644 <strong>\u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0630\u0644\u0643 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d<\/strong>: \u0647\u0644 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0644\u0623\u0646\u0647\u0645 \u0644\u0627 \u064a\u062a\u0628\u0639\u0648\u0646 \u0627\u062a\u062c\u0627\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u061f \u0623\u0645 \u0623\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u062a\u0642\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0629 \u062f\u0645\u062c \u0636\u0639\u064a\u0641\u0629\u061f<\/p>\n\n\n\n<p>\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c <strong>\u0627\u0644\u062d\u0644 \u0627\u0644\u0623\u0641\u0636\u0644 \u0647\u0648 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0640 &#8220;\u0645\u0633\u0627\u0639\u062f \u0637\u064a\u0627\u0631&#8221; \u0644\u0644\u0648\u0643\u064a\u0644 \u0627\u0644\u0628\u0634\u0631\u064a<\/strong>. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u062f\u0627\u0629 \u062a\u0639\u0632\u0632 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0648\u0643\u064a\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062f\u0639\u0645 \u0623\u0633\u0631\u0639\u060c \u0623\u062f\u0642\u060c \u0648\u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/velents.ai\/wp-content\/uploads\/2026\/02\/article-2-copy-1-1024x268.png\" alt=\"\" class=\"wp-image-37672\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0663. \u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u0648\u0627\u062d\u062f \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong><\/h2>\n\n\n\n<p>\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062c\u064a\u062f\u0629 \u0628\u0642\u062f\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062f\u0631\u064a\u0628\u0647\u0627 \u0648\u062a\u063a\u0630\u064a\u062a\u0647\u0627 \u0628\u0647\u0627\u060c \u0648\u0641\u0642 \u0645\u0628\u062f\u0623 <strong>&#8220;Garbage In, Garbage Out (GIGO)&#8221;<\/strong><\/p>\n\n\n\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 <strong>\u0645\u0635\u0627\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u063a\u064a\u0631 \u0645\u0646\u0633\u0642\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0645\u0648\u062b\u0648\u0642\u0629<\/strong>\u060c \u0633\u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c <strong>\u0645\u062a\u0641\u0627\u0648\u062a\u0629\u060c \u0636\u0639\u064a\u0641\u0629\u060c \u0648\u0631\u0628\u0645\u0627 \u0645\u0636\u0644\u0644\u0629<\/strong>.<\/p>\n\n\n\n<p>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0642\u0636\u064a\u0629 <strong>Moffatt \u0636\u062f Air Canada<\/strong>\u060c \u062d\u064a\u062b \u0623\u064f\u0648\u0647\u0645 \u0623\u062d\u062f \u0627\u0644\u0631\u0643\u0627\u0628 \u0645\u0646 \u0642\u0628\u0644 \u0634\u0627\u062a \u0628\u0648\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0634\u0631\u0627\u0621 \u062a\u0630\u0643\u0631\u0629 \u0628\u0633\u0639\u0631 \u0643\u0627\u0645\u0644 \u0628\u0639\u062f \u0623\u0646 \u0648\u064f\u0639\u062f \u0628\u062e\u0635\u0645.<\/p>\n\n\n\n<p>\u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u0648\u0627\u062d\u062f \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a (SSOT) \u064a\u0639\u0646\u064a <strong>\u062a\u0648\u062d\u064a\u062f \u062c\u0645\u064a\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0641\u064a \u0645\u0633\u062a\u0648\u062f\u0639 \u0648\u0627\u062d\u062f \u0645\u064f\u062d\u0642\u0642 \u0648\u0645\u0648\u062b\u0648\u0642<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0643\u0644 \u0623\u062f\u0627\u0629 \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0647. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 <strong>CRM \u0645\u0631\u0643\u0632\u064a\u060c \u0645\u0646\u0635\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CDP)\u060c \u0623\u0648 \u0645\u0646\u0635\u0629 \u062e\u062f\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0643\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/strong>.<\/p>\n\n\n\n<p>\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0636\u0645\u0627\u0646 \u0623\u0646 <strong>\u0627\u0644\u0634\u0627\u062a \u0628\u0648\u062a\u060c \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0648\u0643\u0644\u0627\u0621<\/strong> \u0643\u0644\u0647\u0627 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 <strong>\u0646\u0641\u0633 \u0627\u0644\u062d\u0642\u0627\u0626\u0642<\/strong>\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u0642\u0646\u0627\u0629 \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u064a\u0645\u0643\u0646\u0643 \u0625\u062f\u062e\u0627\u0644 Agent Knowledge base \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0639\u0645\u0644\u0643\u060c \u0644\u0636\u0645\u0627\u0646 \u0635\u062d\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0639 <a href=\"http:\/\/agent.sa\" target=\"_blank\" rel=\"noopener\">Agent.sa<\/a>.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/velents.ai\/wp-content\/uploads\/2026\/02\/Layer-1-1-1024x724.png\" alt=\"\" class=\"wp-image-37674\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629.<\/strong><\/h2>\n\n\n\n<p>\u0641\u064a \u0628\u064a\u0626\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0627\u062a \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0643\u0628\u064a\u0631\u060c <strong>\u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0645\u0639\u0627\u0645\u0644\u0629 \u0643\u0644 \u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0628\u0646\u0641\u0633 \u0627\u0644\u0637\u0631\u064a\u0642\u0629<\/strong>. \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0628\u0644\u063a \u0639\u0646 \u0631\u0627\u0628\u0637 \u062a\u0633\u062c\u064a\u0644 \u062f\u062e\u0648\u0644 \u0645\u0639\u0637\u0644 \u0644\u064a\u0633 \u0645\u062b\u0644 \u0639\u0645\u064a\u0644 \u064a\u0647\u062f\u062f \u0628\u0625\u0644\u063a\u0627\u0621 \u0639\u0642\u062f \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0633\u0646\u0648\u0627\u062a.<\/p>\n\n\n\n<p>\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 <strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631<\/strong>\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a <strong>\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u062f\u0631\u062c\u0629 \u0627\u0644\u0625\u0644\u062d\u0627\u062d \u0641\u064a \u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0623\u0643\u0628\u0631 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639.<\/p>\n\n\n\n<p>\u064a\u0639\u0645\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <strong>\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062b\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (NLP) \u0648\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a\u060c \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a\u060c \u0623\u0648 \u062d\u062a\u0649 \u0625\u0634\u0627\u0631\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<br>\u064a\u0642\u0648\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 <strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a\u060c \u0627\u0644\u0646\u0628\u0631\u0629\u060c \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0631\u0642\u064a\u0645\u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629<\/strong> \u0644\u062a\u062d\u062f\u064a\u062f \u062f\u0631\u062c\u0629 \u0627\u0644\u0645\u0634\u0627\u0639\u0631: \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0633\u0644\u0628\u064a\u0629\u060c \u0623\u0648 \u0645\u062d\u0627\u064a\u062f\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0628\u0631\u0648\u0645\u0628\u062a \u0644\u0640 Agent.sa \u2013 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/strong><\/h3>\n\n\n\n<p>\u0623\u0646\u062a \u0645\u0633\u0627\u0639\u062f \u0630\u0643\u0627\u0621 \u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0645\u0647\u0645\u062a\u0643 \u0647\u064a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631:<\/strong> \u0639\u0646\u062f \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0623\u064a \u0631\u0633\u0627\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 (\u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u062f\u0631\u062f\u0634\u0629\u060c \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0646\u0635 \u0645\u0643\u0627\u0644\u0645\u0629\u060c \u0623\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a)\u060c \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 <strong>\u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\u060c \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\u060c \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0631\u0642\u064a\u0645\u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629<\/strong> \u0644\u062a\u062d\u062f\u064a\u062f \u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644: \u0625\u064a\u062c\u0627\u0628\u064a\u060c \u0633\u0644\u0628\u064a\u060c \u0623\u0648 \u0645\u062d\u0627\u064a\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u062f\u0631\u062c\u0629 \u0627\u0644\u0625\u0644\u062d\u0627\u062d:<\/strong> \u0627\u0633\u062a\u0646\u062a\u062c \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u0648\u0627\u0633\u062a\u0639\u062c\u0627\u0644 \u0627\u0644\u0637\u0644\u0628 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u0627\u0644\u0633\u064a\u0627\u0642. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u063a\u0627\u0636\u0628 \u0623\u0648 \u0627\u0644\u0645\u0647\u062f\u062f \u0628\u0625\u0644\u063a\u0627\u0621 \u0639\u0642\u062f \u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0623\u0648\u0644\u0648\u064a\u0629 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0631\u0648\u062a\u064a\u0646\u064a.<\/li>\n\n\n\n<li><strong>\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627:<\/strong> \u0642\u0645 \u0628\u062a\u0635\u0646\u064a\u0641 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0628\u0634\u0631\u064a\u064a\u0646 \u0623\u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u0648\u0644\u064b\u0627\u060c \u0645\u0639 \u0636\u0645\u0627\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0631\u064a\u0631 \u0633\u0631\u064a\u0639:<\/strong> \u0644\u0643\u0644 \u0645\u062d\u0627\u062f\u062b\u0629\u060c \u0636\u0639 <strong>\u0645\u0624\u0634\u0631 \u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/strong> \u0644\u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u062e\u0635\u0651\u0635 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639<\/strong><\/h2>\n\n\n\n<p>\u0643\u0627\u0646 \u064a\u064f\u0641\u0647\u0645 \u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u0627\u0628\u0642\u064b\u0627 \u0623\u0646\u0647 <strong>\u0625\u062f\u0631\u0627\u062c \u0627\u0633\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u062a\u0630\u0643\u0631 \u0637\u0644\u0628 \u0633\u0627\u0628\u0642<\/strong>.<\/p>\n\n\n\n<p>\u0644\u0643\u0646 \u0645\u0624\u062e\u0631\u064b\u0627\u060c \u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u064a\u0639\u0646\u064a <strong>\u0641\u0647\u0645 \u0633\u064a\u0627\u0642 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u060c \u0648\u062a\u0627\u0631\u064a\u062e\u0647\u060c \u062b\u0645 \u062a\u0641\u0635\u064a\u0644 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643\u060c \u0639\u0628\u0631 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u0628\u0627\u0644\u0632\u0645\u0646 \u0627\u0644\u0641\u0639\u0644\u064a<\/strong>.<\/p>\n\n\n\n<p>\u064a\u0634\u064a\u0631 \u062a\u0642\u0631\u064a\u0631 <strong>Next in Personalization \u0645\u0646 McKinsey<\/strong> \u0625\u0644\u0649 \u0623\u0646 <strong>71\u066a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0648\u0642\u0639\u0648\u0646 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0639\u0631\u0641\u0647\u0645 \u0643\u0623\u0641\u0631\u0627\u062f \u0648\u062a\u0647\u062a\u0645 \u0628\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645<\/strong>. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u060c \u0639\u0631\u0651\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u0623\u0646\u0647:<\/p>\n\n\n\n<p>&#8220;\u0646\u0642\u0627\u0637 \u062a\u0648\u0627\u0635\u0644 \u0645\u062f\u0631\u0648\u0633\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0625\u0631\u0633\u0627\u0644 \u0641\u064a\u062f\u064a\u0648 \u062a\u0639\u0644\u064a\u0645\u064a\u060c \u0623\u0648 \u0637\u0644\u0628 \u0643\u062a\u0627\u0628\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062e\u0644\u0642 \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.&#8221;<\/p>\n\n\n\n<p>\u0644\u0643\u0646 \u0647\u0630\u0627 \u064a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0622\u0644\u0627\u0641 \u0623\u0648 \u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062d\u064a\u062b \u064a\u0635\u0639\u0628 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 <strong>\u0628\u062f\u0642\u0629 \u0648\u062a\u0639\u0627\u0637\u0641<\/strong> \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<p>\u064a\u062c\u0639\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0630\u0644\u0643 \u0645\u0645\u0643\u0646\u064b\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 <strong>\u062f\u0645\u062c \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0644\u0641 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629\u060c \u0648\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629<\/strong> \u0641\u064a \u0639\u0631\u0636 \u0645\u0648\u062d\u062f. \u062b\u0645 \u064a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a <strong>\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0631\u062f\u0648\u062f\u060c \u0627\u0642\u062a\u0631\u0627\u062d \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0639\u0631\u0636 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/strong>.<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u062a\u0648\u0627\u0635\u0644 \u0639\u0645\u064a\u0644 \u0645\u062a\u0643\u0631\u0631 \u0645\u0639 \u062f\u0639\u0645 \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0644\u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0627\u0644\u0645\u0648\u0636\u0629 \u0628\u0634\u0623\u0646 \u0637\u0644\u0628 \u0645\u0641\u0642\u0648\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0642\u0628\u0644 \u0623\u0646 \u064a\u0631\u062f \u0627\u0644\u0648\u0643\u064a\u0644\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0633\u062d\u0628 <strong>\u062a\u0627\u0631\u064a\u062e \u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u062a\u0641\u0636\u064a\u0644\u0647 \u0644\u0644\u0634\u062d\u0646 \u0627\u0644\u0633\u0631\u064a\u0639\u060c \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/strong>.<\/li>\n\n\n\n<li>\u064a\u062d\u064a\u064a \u0627\u0644\u0648\u0643\u064a\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0627\u0633\u0645\u060c \u064a\u0639\u062a\u0630\u0631 \u0639\u0646 \u0627\u0644\u062a\u0623\u062e\u064a\u0631\u060c \u064a\u0642\u062f\u0645 \u0634\u062d\u0646\u064b\u0627 \u0633\u0631\u064a\u0639\u064b\u0627 \u0628\u062f\u064a\u0644\u064b\u0627\u060c \u0648\u064a\u0636\u064a\u0641 <strong>\u062e\u0635\u0645\u064b\u0627 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c \u0634\u0627\u0647\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0645\u0627\u0636\u064a<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0628\u0631\u0648\u0645\u0628\u062a \u0644\u0640 Agent.sa \u2013 \u062a\u062e\u0635\u064a\u0635 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n\n\n\n<p>\u0623\u0646\u062a 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<strong>\u0634\u062e\u0635\u064a\u0629 \u0648\u062f\u0642\u064a\u0642\u0629<\/strong>.<\/li>\n\n\n\n<li>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0648\u0627\u0635\u0644 \u0628\u0634\u0623\u0646 \u0637\u0644\u0628 \u0645\u0641\u0642\u0648\u062f\u060c \u0642\u0628\u0644 \u0623\u0646 \u064a\u0631\u062f \u0627\u0644\u0648\u0643\u064a\u0644\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0642\u062f \u062c\u0645\u0639:<br>\n<ul class=\"wp-block-list\">\n<li>\u062a\u0627\u0631\u064a\u062e \u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n\n\n\n<li>\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647 \u0644\u0644\u0634\u062d\u0646<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0645\u0639 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\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong><\/h2>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0646 \u062a\u0648\u0641\u0631 <strong>\u0631\u062f\u0648\u062f\u064b\u0627 \u0623\u0633\u0631\u0639\u060c \u062a\u0648\u062c\u064a\u0647\u064b\u0627 \u0623\u0630\u0643\u0649\u060c \u0648\u062f\u0639\u0645\u064b\u0627 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627<\/strong>. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0642\u062f \u062a\u062b\u064a\u0631 \u0623\u064a\u0636\u064b\u0627 <strong>\u0623\u0633\u0626\u0644\u0629 \u062d\u0648\u0644 \u0627\u0644\u062b\u0642\u0629\u060c \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629<\/strong>.<\/p>\n\n\n\n<p>\u0648\u0641\u0642\u064b\u0627 \u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0628\u064a\u0646 <strong>32 \u062e\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong>\u060c \u0627\u062a\u0641\u0642 \u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 (84\u066a) \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a <strong>\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>.<\/p>\n\n\n\n<p><strong>\u0644\u0645\u0627\u0630\u0627 \u061f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0644\u062a\u0639\u0632\u064a\u0632 <strong>\u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0634\u0643\u0648\u0643 \u062d\u0648\u0644 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n\n\n\n<li>\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u062a\u0649 \u064a\u062a\u0639\u0627\u0645\u0644\u0648\u0646 \u0645\u0639 \u0646\u0638\u0627\u0645 \u0622\u0644\u064a \u0648\u0645\u062a\u0649 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0648\u0643\u064a\u0644 \u0628\u0634\u0631\u064a.<\/li>\n\n\n\n<li>\u0644\u0625\u062a\u0627\u062d\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0648\u0639\u064a\u064b\u0627 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u0639\u0645\u0644\u064a\u0629:<\/strong> \u0636\u0639 \u0625\u0634\u0639\u0627\u0631\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0641\u064a \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u062f\u0631\u062f\u0634\u0629 \u0623\u0648 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u060c \u064a\u0648\u0636\u062d <strong>\u0648\u062c\u0648\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062f\u0648\u0631\u0647<\/strong>\u060c \u0645\u0639 \u062a\u0648\u0641\u064a\u0631 \u062e\u064a\u0627\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0628\u0634\u0631\u064a \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0667. \u0631\u0627\u0642\u0628 \u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0642\u0645 \u0628\u062a\u062d\u0633\u064a\u0646\u0647<\/strong><\/h2>\n\n\n\n<p>\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 <strong>\u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u062a\u0637\u0644\u0628 \u062a\u062d\u062f\u064a\u062b\u064b\u0627 \u062f\u0648\u0631\u064a\u064b\u0627<\/strong>. \u0642\u062f \u064a\u0643\u0648\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0645\u062a\u0627\u0632\u064b\u0627 \u0639\u0646\u062f \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u0644\u0643\u0646 \u0623\u062f\u0627\u0624\u0647 \u0633\u064a\u062a\u063a\u064a\u0631 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a \u0645\u0639 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<p>\u0642\u062f \u064a\u062d\u062f\u062b \u0630\u0644\u0643 \u0628\u0633\u0628\u0628 <strong>\u062a\u063a\u064a\u0631 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643\u060c \u0623\u0648 \u062d\u062a\u0649 \u062a\u062d\u0648\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062b\u0642\u0627\u0641\u064a<\/strong>. \u0641\u0628\u062f\u0648\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0642\u062f \u062a\u0645\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062f\u0648\u0646 \u0645\u0644\u0627\u062d\u0638\u0629 \u062d\u062a\u0649 \u062a\u0628\u062f\u0623 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0633\u0644\u0628\u064b\u0627 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p><strong>\u0641\u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong> \u062a\u0634\u0645\u0644 \u062a\u062a\u0628\u0639 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0642\u0646\u064a\u0629:<\/strong> \u0645\u062b\u0644 \u0627\u0644\u062f\u0642\u0629 (Precision)\u060c \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 (Recall)\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0643\u0634\u0641 \u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u062a\u0641\u0633\u064a\u0631 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/li>\n\n\n\n<li><strong>\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0645\u062b\u0644 \u0645\u062a\u0648\u0633\u0637 \u0632\u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u060c \u0646\u0633\u0628\u0629 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0646 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644 (FCR)\u060c \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)\u060c \u0648\u0645\u0624\u0634\u0631 \u0635\u0627\u0641\u064a \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 (NPS)\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0645\u062f\u0649 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0625\u064a\u062c\u0627\u0628\u064a\u0629.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0643\u0644\u0627 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0646<\/strong> \u064a\u0639\u0646\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 <strong>\u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u062d\u0642\u064a\u0642 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629<\/strong>.\u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0625\u0639\u0627\u062f\u0629 \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0641\u0636\u0644.<\/li>\n\n\n\n<li>\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629.<\/li>\n\n\n\n<li>\u062a\u0639\u062f\u064a\u0644 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062a\u0635\u0639\u064a\u062f.<\/li>\n<\/ul>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0623\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0648\u0627\u062c\u0647 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0645\u0639\u0642\u062f\u0629\u060c \u064a\u0645\u0643\u0646\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0632\u0648\u064a\u062f\u0647 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0643\u062b\u0631 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f.<\/li>\n\n\n\n<li>\u062a\u0628\u0633\u064a\u0637 \u0634\u062c\u0631\u0629 \u0627\u0644\u062d\u0648\u0627\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647.<\/li>\n\n\n\n<li>\u0623\u0648 \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u0643\u0631 \u0625\u0644\u0649 \u0627\u0644\u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u0628\u0634\u0631\u064a\u064a\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0668. \u0627\u0637\u0644\u0628 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0628\u0646\u0634\u0627\u0637 \u0645\u0646 \u0627\u0644\u0648\u0643\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/strong><\/h2>\n\n\n\n<p>\u0628\u064a\u0646\u0645\u0627 \u062a\u064f\u0639\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 <strong>\u0644\u0627 \u062a\u0643\u0634\u0641 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0646 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0631\u0627\u0621 \u0646\u062c\u0627\u062d\u0627\u062a \u0623\u0648 \u0625\u062e\u0641\u0627\u0642\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong>.<\/p>\n\n\n\n<p>\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 <strong>\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0648\u0643\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0644\u0633\u062f \u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629\u060c \u0644\u062a\u0648\u0641\u064a\u0631 <strong>\u0631\u0624\u0649 \u0646\u0648\u0639\u064a\u0629<\/strong> \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a 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\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644:<\/strong> \u062a\u0643\u0634\u0641 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0639\u0646 <strong>\u0643\u064a\u0641\u064a\u0629 \u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong>.<br>\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0645\u0641\u064a\u062f\u0629 \u0648\u0637\u0628\u064a\u0639\u064a\u0629\u060c \u0623\u0645 \u0622\u0644\u064a\u0629 \u0648\u0645\u062d\u0628\u0637\u0629\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0641\u0647\u0645\u0647 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631\u060c \u0623\u0645 \u0627\u0633\u062a\u0645\u0631 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<strong>\u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u062f\u0639\u0645 \u064a\u0639\u0632\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>.<br>\u063a\u0627\u0644\u0628\u064b\u0627\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0639\u0645 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062e\u0627\u0635\u0629 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0645 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u0634\u0627\u0637.<\/p>\n\n\n\n<p>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c 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<strong>\u0645\u064a\u0632\u0627\u062a \u0645\u0645\u064a\u0632\u0629 \u0623\u0648 \u062e\u064a\u0627\u0631\u0627\u062a \u0639\u0642\u0648\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0633\u0646\u0648\u0627\u062a<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0661\u0660. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u062f\u0639\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omnichannel)<\/strong><\/h2>\n\n\n\n<p>\u0644\u0627 \u064a\u0647\u062a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u0644\u0628\u062f\u0621 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629\u060c \u0644\u0643\u0646\u0647\u0645 <strong>\u064a\u062a\u0648\u0642\u0639\u0648\u0646 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\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 <strong>\u0639\u062f\u0629 \u0642\u0646\u0648\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629 \u0648\u0644\u064a\u0633\u062a \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/strong>. \u0646\u0639\u0645\u060c \u0644\u062f\u064a\u0647\u0645 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0644\u0643\u0646\u0647\u0627 <strong>\u0644\u064a\u0633\u062a \u0645\u062a\u0632\u0627\u0645\u0646\u0629<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0623\u0633\u0626\u0644\u0629<\/li>\n\n\n\n<li>\u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0642\u0637\u0639\u0629<\/li>\n\n\n\n<li>\u0625\u062d\u0628\u0627\u0637 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0623\u0646\u0647\u0645 \u064a\u0628\u062f\u0624\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0646 \u0641\u064a\u0647\u0627<\/li>\n<\/ul>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c <strong>\u0648\u0644\u0643\u0646 \u0641\u0642\u0637 \u0625\u0630\u0627 \u062a\u0645 \u062a\u0635\u0645\u064a\u0645\u0647 \u0644\u062f\u0639\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/strong>.<br>\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0646\u0638\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062e\u0627\u0635 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\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0628\u0646\u064a \u062a\u0642\u0646\u064a\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u0628\u0644 \u0647\u0648 <strong>\u0641\u0631\u0635\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u062a\u0639\u0632\u064a\u0632 \u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/strong>.<\/p>\n\n\n\n<p>\u0628\u0627\u062a\u0628\u0627\u0639 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0639\u0634\u0631 \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u0639\u0631\u0636\u0646\u0627\u0647\u0627\u060c \u0645\u0646 \u062a\u0648\u0641\u064a\u0631 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\u062f\u0627\u0626\u0645\u064b\u0627 \u0623\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0647\u0648 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629\u060c <strong>\u0644\u0643\u0646 \u0646\u062c\u0627\u062d\u0647 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062f\u0645\u062c\u0647 \u0628\u0647\u0627 \u0645\u0639 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0628\u0634\u0631\u064a\u060c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629\u060c \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/velents.ai\/wp-content\/uploads\/2026\/02\/article-2-copy-2-1024x155.png\" alt=\"\" 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